Our Story | Dedicated Gluten-Free Oats

Founder's Story

I’m Japanese, and before I came to the United States, I had never eaten oatmeal.

I knew oats only as a sweet breakfast food, and that never appealed to me. I don’t eat sugar in the morning. When I began working in the oat industry, I decided to explore oats in a way that fit my everyday cooking.

I discovered that oat groats—whole, dehulled oats—are perfect with rice. Their hearty texture pairs beautifully with Japanese rice, adding nourishment and a satisfying bite. Today, I eat rice mixed with oat groats almost every morning.

I also learned how versatile rolled oats can be in savory cooking. They blend naturally into soups, meatballs, dumplings, and stews. When I want to enjoy rolled oats, I season them with traditional Japanese flavors like miso, dashi, sesame oil, and soy sauce, creating meals that are comforting, savory, and balanced.

That experience inspired PureOats.

We believe oats are more than breakfast. They are simple, high-quality food meant to be enjoyed in everyday cooking—across cultures, cuisines, and meals. PureOats invites you to enjoy oats your way.

For a deeper dive into my journey and how PureOats was born, listen to my interview on Meaningful Marketplace.

LISTEN TO THE INTERVIEW

Our Community

We’re grateful for the support of our community, which makes PureOats possible. From our wonderful customers at local farmers markets, to the guidance and encouragement of the USDA Northwest and Rocky Mountain Regional Food Business Center Business Builder program, to the hands-on care of our team — your support inspires us every day.

It’s thanks to this community that we can continue crafting oats that fit naturally into everyday meals, across cultures and cuisines.

About Processing

CONTROLLED FROM GRAIN TO BAG

Processing matters—especially for gluten-free oats. Pure Oats uses dedicated, controlled facilities to prevent cross-contact, ensuring every batch meets strict gluten-free standards and delivers consistent quality you can trust.

PURIFIED FOR PEACE OF MIND

Each batch is carefully cleaned, sorted, and heat-treated to remove impurities and enhance safety. That means fewer contaminants, better texture, and oats you can confidently serve your family.

CRAFTED FOR PERFORMANCE

Our small-batch approach preserves whole-grain integrity while optimizing texture and flavor. The result: oats that cook evenly, taste better, and perform beautifully in everything from baking to smoothies.

Japan Vision

I dream of sharing PureOats with my home country, Japan, and showing how oats can bring nourishment and flavor to everyday meals — not just breakfast. After many years in the automotive industry, I spent time learning about oats, the food industry, and food quality & safety, before finally launching PureOats in 2024.

Since then, I’ve discovered many ways oats can fit naturally into everyday cooking — from rice and oats groats, dumplings, and soups, to meatballs and slow-cooked dishes. I hope more people in Japan will enjoy oats for their hearty texture, versatility, and nourishment, without changing how they cook.